How to read the numbers in a Pinterest keyword report
Pinterest never publishes an absolute search count. Not on the public trends site, not in the API. What it publishes is a normalized index…
Find what people search on Pinterest, before you pin.
Type one seed keyword. You get the phrases people actually type, a trend index for each, an estimated monthly search volume, how crowded the term is, and a forecast of the impressions a pin could earn.
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Keywords found
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Combined searches / month
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Median difficulty
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Peak month
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| Keyword | Trend | Searches / mo | Pins competing | Difficulty | Opportunity | 52 weeks | Source | |
|---|---|---|---|---|---|---|---|---|
Run a seed keyword to fill this table. | ||||||||
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Search interest across 52 weeks
Impression forecast for one pin
Pinterest publishes a 0–100 trend index, never an absolute search count, so the volume column is that index mapped onto a calibration anchor. Rows are labelled live or modeled so you always know which is which.
Expansion that matches how Pinterest searches
One seed becomes ninety phrases: alphabet variants, style words, and the questions people type before they save anything.
Seasonality you can plan against
Fifty-two weeks of interest per keyword, rolled up to a peak month, so you pin into the climb instead of the peak.
An impression forecast you control
Set your own average search position, feed reach and save rate from your analytics, and the forecast follows your account rather than an average.
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